In a Likert scale, respondents are asked how much they agree or disagree with a set of statements. The Likert scale (pronounced Lick-urt) is named after the psychologist Rensis Likert, who created the Likert-scale method in the 1930s. This data provides us with a richer picture of the overall user experience. ![]() The attitudinal data produced from rating-scale questions helps us understand how users perceive our product or service, in addition to how they performed a given task. However, rating-scale questions are also often administered in quantitative usability tests. The most common application of rating-scale questions is, of course, in surveys. Rating-scale questions appear in various research methods. These types of questions allow for degrees of opinion. We often measure attitudes, perceptions, beliefs, preferences, and self-reported behavior using rating-scale questions. How UX Professionals Use Rating-Scale Questions However, they shed light on attitudes and preferences in slightly different ways. They often get confused because the differences between them are subtle. ![]() ![]() Likert and semantic differential are two types of rating scales often used in UX surveys.
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